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Overview of Sales and Marketing Coordinator

Duties and Responsibilities of Sales and Marketing Coordinator

Proactive Venue & Catering Sales Support 

• Supports in proactively marketing and selling PNW event and meeting spaces and catering services 
• Assists in identifying prospective clients and supporting outreach initiatives 
• Participates in sales follow-up communication with leads and inquiries 
• Assists with preparation of proposals, pricing materials, and event documentation 
• Coordinates site visits and supports client walkthroughs 
• Maintains organized records of sales activity, inquiries, and conversion outcomes 
• Tracks pipeline activity and assists in compiling revenue performance reports 
• Supports retention efforts with repeat clients 
  
  

Meal Plan Sales & Promotion 

• Assists in developing and executing strategies to increase student meal plan participation 
• Supports orientation, tabling events, campus outreach, and promotional campaigns 
• Tracks meal plan enrollment data and assists with sales reporting 
• Responds to student and parent inquiries regarding plan options and policies 
• Coordinates targeted promotional efforts during peak enrollment periods 
• Collaborates with Housing, Student Affairs, and Enrollment teams to support sales growth initiatives 
• Maintains accurate records of sales activity and promotional efforts 
  
  

Administrative Support and Event Sales Assistance 

• Provides administrative support to Auxiliary and Event Services leadership 
• Assists with event inquiries and follow-up communication 
• Maintains organized digital filing systems and documentation 
• Assists with data entry, invoicing coordination, and report preparation 
• Tracks departmental metrics related to sales, promotions, and vendor activity 
• Coordinates internal communication related to dining and auxiliary initiatives 
• Supports special projects and operational initiatives as assigned 

Benefits of Sales and Marketing Coordinator

• Full benefits – Medical, Dental, Vision, Short Term Disability, Retirement, Life Insurance and more
• Accrue 15 days’ vacation your first year, then 22 days’ vacation your 2nd year plus rollover
• University contribution of 10% to retirement (3 year waiting period)
• University contributions to Health Savings Account –
  • Plus a chance to earn more through participating in University Wellness Initiatives
• 10 paid holidays
• Employee Wellness Programs
• Paid Parental Leave after one year of service
• Tuition remission for you, your spouse and dependent children at any Purdue campus
  
  

For more information on our excellent benefit package, please visit: https://www.pnw.edu/human-resources/benefits/

Education of Sales and Marketing Coordinator

• Associate or Bachelor’s degree in Marketing, Hospitality, Business Administration, Communications, or related field 

Experience of Sales and Marketing Coordinator

• 1–3 years of experience in sales support, marketing, administrative coordination, or related field 

Core Competencies of Sales and Marketing Coordinator

• Strong written communication skills 
• Basic understanding of sales strategy and promotional campaigns 
• Proficiency in Microsoft Office and web editing platforms 
• Experience with social media content scheduling tools 
• Strong organizational and data tracking skills 
• Outstanding customer service orientation with professional demeanor 
• Ability to manage multiple priorities and meet deadlines 
• Attention to detail and follow-through 
• Dedication to building and maintaining a strong team and support culture both within the department and with service providers 
• Ability to work independently and as part of a team 
• Must be able to work at both campuses - Hammond, IN and Westville, IN.  
• Must be able to lift, push, pull, move up to 10lbs frequently and up to 20lbs occassionally.
• Must have a valid driver's license
• Must be able to use personal vehicle to drive on behalf of the University
• Must meet the Minimum Driver Qualifications as defined by the Use of Vehicles for University Business Policy 

Schedule Requirements 

• Standard business hours with flexibility during peak enrollment and orientation periods 
• Ability to adjust schedule based on event needs and deadlines 

Additional Information

Professional references will be verified prior to any offer of employment. Employment is contingent upon completion of successful background check along with a motor vehicle records check if applicable.

Purdue University Northwest is an equal opportunity/equal access university.

 Purdue University Northwest (PNW) is a student-centered university that transforms lives through innovative education, impactful research and community engagement. Located in Northwest Indiana in the greater Chicago area and near the Indiana Dunes National Park, PNW serves approximately 9,000 students, including 6,000 core students, in a wide range of academic programs at the baccalaureate, master’s and applied doctoral levels.

Purdue Northwest employs more than 1,000 faculty and staff members for operations at its main campus in Hammond, Ind., and its branch campus in Westville, Ind., plus additional sites in Northwest Indiana including the Gabis Arboretum near Valparaiso, Ind. PNW’s values reflect the university’s commitment to respect, innovation, a student-centric university, and excellence.

PNW is consistently ranked among the best public regional universities in U.S. News & World Report’s annual Best Colleges report and is recognized as a First Scholars institution as well an Innovation and Economic Prosperity University. With its vision to cultivate leaders, inspire excellence, and impact our world, PNW advances the socioeconomic mobility of its students and positively impacts regional development.

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