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University of California, Irvine (UCI)
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Part-Time Instructor: Corporate Course for Integrated Marketing
University of California, Irvine (UCI)
Details
Posted: 02-Jul-21
Location: Irvine, California
Salary: Open
Internal Number: 2338185
University of California Irvine
Part-Time Instructor: Corporate Course for Integrated Marketing
The Division of Continuing Education (DCE) is a self-supporting unit within the University of California. Funding is generated through fees collected from a diverse, complex, and ever-changing student population. Part-time instructor positions are on a course by course contracted basis. This is NOT a faculty position.
Remote virtual teaching positions are now available for Corporate Education & Global Partnerships integrated marketing courses. The Corporate Course Instructor for Integrated Marketing will develop and deliver professional development experiences and educational courses and workshops to Corporate Education & Global Partnerships clients. They will design interactive and motivational virtual learning activities that fully engage students, reinforce student learning and provide opportunity to develop transferrable skills for the workplace. They will work collaboratively with the Program Director on updating and approving syllabi, as well as go through a variety of administrative academic procedures. We constantly update and tailor our curriculum to bring students the background, expertise, and business practices they need to remain competitive and advance in their careers. Taught by qualified practitioners, our courses feature practical application, underlying rationale, and current issues, all of which our students immediately utilize and apply to their work environments.
We are seeking qualified applicants possessing current work experience and teaching experience in topic areas including, but not limited to:
Specific Instructor Duties
Our curriculum is constantly updated and tailored to bring students the background, expertise, and business practices to remain competitive and advance their careers. Taught by qualified practitioners, our courses feature practical applications, underlying rationale, and current issues, all of which can be immediately utilized in and applied to our students' work environments.
We are looking specifically for potential instructors who are qualified to teach all topic areas as early as winter quarter (beginning January 2021):
Detailed course descriptions are as follows:
Agile Marketing MGMT_X462.22
Modern marketers are buffeted by fragmented channels, complex marketing technology, sophisticated audiences and volatile markets. In this demanding and uncertain new world traditional work management tends to break down. In response, Agile Marketing provides a framework for delivering high quality, audience-focused results at a faster pace and with less waste.
B2B Marketing in the Age of COVID MGMT_X461.70
As marketers, we are used to trying new things, but the global pandemic has thrown even the best of us into a whirlwind. The physical events we carefully selected are being canceled, direct mail programs we designed have nowhere to go, and the messaging we crafted must be delivered in an entirely new context. At the same time, buying processes are disrupted, and the sales team is desperate for some help. What is a marketer to do? In this session, we will explore the fundamental shifts in marketing you need to make not only to survive, but also to thrive.
Content Marketing MGMT_X461.78
Gain the knowledge and skills needed to design, develop, promote and manage profitable digital, mobile and social content marketing campaigns. Learn how to create compelling and engaging content to support the customer through the buyer journey lifecycle. Designed for product managers, digital marketers, social media strategists and business leaders who wish to increase revenue, retention rates and marketing return on investment.
Data Science 2.0 MGMT_X462.35
Data Science 2.0 focuses on achieving outcomes. This means understanding business goals and defining marketing needs to define meaningful data science projects. In addition, understanding the roles of a marketer and a data scientist are critical to project success. This course will provide a repeatable methodology on how to do this as well as execute a project with improved probability of success. This course will dive into the four-stage framework for an achievable data science project and define the activities needed. Moreover, it will share some of the tools and techniques data scientists have to help marketers such as psychographic profiling and neurolinguistics. The goal of the class is to provide marketers with concepts that they can immediately apply tactically rather than a deep technical exploration of data science.
Marketing Analytics & Data Science 1.0 MGMT_X462.86
This course is designed to teach marketers the foundational principles of marketing analytics & data science, and their applications at Thermo Fisher Scientific. Students will participate in a guided journey, from the shared foundational principles between Marketing Analytics and Data Science through the different types of analytics, Descriptive (what happened), Predictive (what will happen), and Prescriptive (what should be done next), while weaving in Data Science applications or concepts along the way. Students will learn the current marketing data architecture, best practice to approach analytics & attribution, and forecasting leveraging basic models.
Digital Marketing 1.0 MGMT_X461.59
This foundational course is aimed at marketers seeking to gain an overview of the value of digital marketing and how it can be leveraged to acquire, convert, and retain customers. Students will be introduced to the broad array of interactive marketing programs including search marketing, display advertising, email marketing, site optimization, social media, online analytics, and other digital methods used to achieve business goals. This course will cover the advantages and challenges as well as identify key differences between digital marketing and traditional marketing.
Digital Marketing 2.0 MGMT_X462.43
Digital Marketing 2.0 is an extension of more complex principles of Digital Marketing. This intermediate Digital Marketing course is aimed at marketers who have a foundational knowledge of Digital Marketing concepts but want to take their game to the next level. Modules include strategy and planning, analytics, audience management, offer management, and customer experience. Completion of Digital Marketing 1.0 or equivalent experience recommended.
Improving Virtual Sales Communications
There are unique challenges that people face when they conduct a virtual sales call or meeting. Most people are fearful and hesitant, lack adequate preparation, and need more effective customer engagement skills. Sellers must learn to be more concise, communicate value, and accentuate the most important points for their prospects while keeping them engaged. In this course, you will learn the important skills of selling in an online environment.
Marketing Strategy Simulation MGMT_X461.35
This hands-on capstone course lets students put into practice their understandings of segmentation, positioning, management of a portfolio of brands, integrated marketing communications, and multiple channels with intermediaries. Participants employ their insights and skills necessary to formulate and implement sound marketing strategies. Through readings, lectures, case discussions and the PharmaSim simulation, students will provide a detailed perspective on important paradigms that serve as the basis for marketing decision-making.
Positioning & Segmentation MGMT_X461.34
More than one individual is often involved in making buying decisions. In order to create segmentation, marketers need to know who participates in a decision and the relative influence of each participant. The course explains the different approaches to segmenting markets and provides insight into the variables of market segmentation. It also, states the importance of positioning and the strategies involved while highlighting the different marketing mix approaches.
To apply for this position, please click this link: https://recruit.ap.uci.edu/JPF06491
Individuals hired to teach these courses must understand that all such agreements with the University are made on a course-by-course basis and that the Instructor will be made no guarantee of continual involvement with the University in any capacity.
The University of California, Irvine is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy.
The Corporate Education Department is a leader in employee development and education, locally and across the globe. We deliver educational courses and programs on-site and online to our clients; developed around the unique industry and needs of each organization. Our students are in full time working positions and are seeking additional education that will enable them to update their skills, support a new company initiative, or prepare for industry certifications or exams. We are seeking world-class instructors who are experts in their fields, with extensive hands-on experience as business professionals and community leaders. Applications to teach are accepted on a rolling basis throughout the year to both fill immediate program needs, and to increase the depth of the instructor pool for future needs.
To apply, visit https://recruit.ap.uci.edu/JPF06491
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About University of California, Irvine (UCI)
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI's unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities.
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