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The Senior Manager, Digital Marketing is responsible for developing strategies and managing all digital acquisition programs to generate significant, highly qualified traffic. This position oversees digital programs which meet key business objectives and goals across the consumer decision journey (awareness, consideration, conversation, advocacy). Driving new customer acquisition through a variety of digital platforms with a focus on optimizing acquisition and traffic metrics. Overall goals include optimizing response metrics, ensuring all marketing messaging is brand consistent, relevant and competitive within our industry. Leverages web analytics and retail data to assess, understand and communicate the success and profitability of digital campaigns.   Essentia