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Temporary Marketing and Communication Specialist for Student Wellbeing

University Information:
The University of North Carolina Wilmington, the state's coastal university, is dedicated to the integration of teaching, mentoring, research and service. Widely acknowledged for its world-class faculty and staff and continuously recognized at a national level for scholarly excellence and affordability, UNCW offers a powerful academic experience that stimulates creative inquiry and critical thinking.

A public institution with nearly 18,000 students, UNCW offers a full range of baccalaureate- and graduate-level programs, as well as doctoral degrees in educational leadership, marine biology, nursing practice and psychology; and many distance learning options, including clinical research, an accelerated RN-to-BSN program, an Executive M.B.A. program structured for working professionals, and the nation's only bachelor's degree program focused on coastal engineering.

The university's efforts to advance research and scholarly activities have earned UNCW the elevated designation of 'Doctoral Universities: High Research Activity' institution (R2 University) by the Carnegie Classification of Institutions of Higher Education.

UNCW has been part of the University of North Carolina System since 1969.

Department: Wellness Services - 40212
Vacancy Number: TSP5580PST
Temp Position Type: SHRA Temporary
Job Category: Communication & Media
FLSA for Position: Nonexempt

Brief Summary of Work for this Position:
The Marketing and Communication for Student Wellbeing reports to the Director of Student Wellbeing. The Marketing and Communication Specialist for Student Wellbeing is responsible for overall planning, development, implementation, assessment and coordination of all marketing/promotional materials for the department. This position is responsible for planning, designing, and supervising the department's website and all web-based projects including social media engagement to maximize effectiveness and desired outcomes.

Knowledge/Technical

• Develops, plans, designs, and updates the department's website.
• Oversees, grows, and improves presence and maximizes effectiveness of social media platforms, including tracking engagement. Monitors and responds to social media posts, as needed.

Consulting/Advising/Supervision

• Supervision responsibilities include recruiting, hiring, training, scheduling, and evaluating student marketing assistants, photographers, videographers, content creators, marketing interns, and/or practicum students and a Graduate Assistant, if applicable.
• Coordinates with key stakeholders for the development of the department's internal and external publications and promotional materials.
• Collaborates with other departments on wellbeing programs and initiatives.
• Serves on department committees for special events and campaigns such as Rock the Rec, Dive-In Movie, Seahawk Plunge, and other departmental events.
• Serves on departmental and/or divisional committees as needed for special events and campaigns.
• Performs other duties as assigned related to the organization's vision, mission, and values.

Project Management

• Evaluates, assesses, reviews, and manages all activities related to the production of marketing materials and promotional materials.
• Responsible for the technology needs and equipment orders for Marketing's photographers, videographers, and content creators.
• Oversight, management, and point of contact for various Marketing software used by the department.
• Coordinates submission of marketing materials to various media outlets across campus, including but not limited to newsletters, digital signage, and partnering offices and departments (Examples: Hawk E-News, Swoop, Student Affairs Newsletter, Transfer Newsletter, Housing & Residential Life, Campus Life, and CHHS)

Organization

• Develops a comprehensive and integrated marketing plan for the entire Office of Student Wellbeing department which aligns with divisional and departmental goals.
• Manages Office of Student Wellbeing's participation in fairs, visitation days, orientations, and other requested events.
• Develops departmental brands and images, ensuring that a unified departmental identity is conveyed and consistent messaging across all marketing mediums. Ensures all communication adheres to the University brand identity and trademark standards.
• Attends and actively participates in staff meetings, in-service education sessions and other divisional or departmental meetings, and serves on university committees and boards as needed.

Minimum Education and Experience Requirements:
Bachelor's degree in a discipline related to position or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Preferred Education, Knowledge, Skills & Experience:

• Experience in website management and digital marketing creation (web, e-mail, social, mobile, content marketing).
• Experience with project planning, time management, and resource allocation to meet the complex marketing needs of an organization.
• Graphic design and publication skill set, with experience in design software like: Adobe Creative Suite, primarily Photoshop, Illustrator, InDesign, and Premier Pro.

Required Certifications or Licensure:


Primary Purpose of Organizational Unit:
The Office of Student Wellbeing (OSW) supports, promotes and creates evidence-based opportunities, programs, collaborations and resources that enable students to achieve a holistic sense of health and wellbeing. The office serves as a central resource for wellbeing and health education programs, services, and peer engagement. Professional staff and Peer Educators design and deliver campus-wide programs with a comprehensive wellbeing approach to substance use intervention, support and education, nutrition education, recovery, and overall wellbeing education.

College/School Information:


Work Hours: 8:00am - 5:00pm
Work Days: Monday - Friday
Hours Per Week: Varies up to 20 hours per week
Type of Position:
Anticipated Hiring Range: $17.25 - $26.50

Special Instructions to Applicants:
PLEASE NOTE: This posting will close at 11:59PM (Eastern time) on the posted closing date. To receive full consideration, please be sure you have fully completed the entire application, including the Work History' section before you apply for this position.

Job Posting Date: 11/20/2025
Job Closing Date: 1/4/2026

Eligibility for Employment:
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. UNC Wilmington participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

Number of Openings: Single Incumbent

To apply, visit https://jobs.uncw.edu/postings/38035

UNCW does not discriminate against any employee or applicant for employment because of his or her race, sex (such as gender, gender identity, marital status, childbirth, and pregnancy), age, color, national origin (including ethnicity), religion, disability, sexual orientation, political affiliation, veteran status, military service member status, genetic information, or relationship to other university constituents - except where sex, age, or ability represent bona fide educational or occupational qualifications or where marital status is a statutorily established eligibility criterion for State funded employee benefit programs.







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