Job Number: 31638988 Full/Part Time: Full Time Schedule: 8AM - 5PM Salary: $71,100 - $128,700
Position Information As a key member of the Marketing & Communications Department, the Sr. Digital Marketing & Communications Specialist will partner closely with the Director of Marketing, UCR School of Medicine Strategic Initiatives, Contracting, Physician Credentialing, Chief Medical Information Officer, and Clinical Leadership to plan, prioritize, and implement consumer-facing digital front door projects and products.
In the next 6- months, this position has responsibility and accountability for brand awareness and volume-building initiatives including the monthly Digital Employee Newsletter, Website Migrations, Ad Campaign Management, Web Content Management Platforms, Site Analytics Solutions Procurement, Marketing Tech and Enablement platforms, and Service Line Journey Mapping for UCR Health.
The individual in this role will be expected to collaboratively develop roadmaps for platform, product, service enhancements and new capabilities that provide efficient, reliable, scalable and secure applications and processes that will drive consumer engagement, optimize clinical work-flows and support organizational growth.
This role requires a deep understanding of the use of digital platforms and third party products to enhance the patient experience, improve growth through trackable ROI, reduce costs, improve efficiency and enable differentiation. Specifically, a deep understanding of implementing solutions including areas such as: Consumer Facing Digital Front Doors, Provider Directory, Search/Schedule/Registration, Patient Portals, Call Center Attribution, Virtual Health, Automation solutions within a highly regulated, compliance-driven environment.
The Sr. Digital Marketing & Communications specialist must be a highly driven, hands-on with a natural inclination for leading change. This individual will have a people-centric leadership style with focus on partnering, and be capable of influencing through data and relationships. The incumbent will plan and manage the activities required to create and maintain a digital presence for the clinical enterprise that strengthens the UCR Health brand, grows physician practice revenues and enables our existing patients to securely interact with their physician and the organization. Works closely with faculty group practice leadership to identify and maximize digital opportunities to improve business processes and support critical business strategies. This position will also work collaboratively with marketing colleagues, IT staff, clinical faculty, faculty leadership, external partners and outside consultants. Works towards identifying, building and nurturing strong, lasting relationships with new and existing healthcare providers, physician referral sources, and potential patients. Activities include identifying and influencing potential providers and patients to generate new business, identify business opportunities to increase patient value and drive revenue growth. Develops methods and services to strengthen relationships and meet the needs of physicians in the marketplace. Assists in the identification, development, and secure grant funding of healthcare operations.
Please note: This is a temporary up to a 6-month term appointment.
The full salary range for Sr. Digital Marketing & Communications Specialist is $71,100 - $128,700 annually. We base salary offers on a variety of considerations, such as education, licensure and certifications, experience, and other business and organizational needs.
Applicants must have current work authorization when accepting a UCR staff position. Currently, we are unable to sponsor or take over sponsorship of an employment Visa for staff.
As a University employee, you will be required to comply with all applicable University policies and/or collective bargaining agreements, as may be amended from time to time. Federal, state, or local government directives may impose additional requirements.
Education Education Requirements
Degree Requirement Bachelor's degree in related area and/or equivalent experience/training. Required Bachelor's degree in Business, Marketing, Communications, Life Sciences, Business Management, Finance, Accounting, Computer Science or other related field. Preferred Master's degree Preferred
Condition Requirement An additional 4 years of experience, above the minimum experience requirements, can substitute the bachelor degree requirement. Required
Experience Requirement 4 - 7 years of related experience. Required The 4-7 years of required experience must be within marketing communications and business experience in digital marketing strategic planning, development, implementation, maintenance of digital marketing systems, and/or business development. Required Demonstrated experience in project management and execution of multiple projects. Required Prior experience in a healthcare setting. Preferred Demonstrated professional and personal experience with social media tools (blogs, microblogging, Wiki's, social networks, RSS). Required
Minimum Requirements Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems. Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way. Thorough technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and/or other state-of-the-art web communication capabilities. Thorough knowledge of content management systems and/or relevant web applications used for web production and organization-specific computer application programs. Working knowledge of market planning and market research and its role in the development of marketing and communications materials in a variety of media. Ability to work well under pressure. Solid teamwork and interpersonal skills, with the ability to communicate and persuade customers, employees and management at all levels and thrive in a cross-functional environment. Advanced knowledge of web site design, particularly in terms of site architecture, hierarchical structure and advanced functionalities. Thorough understanding of organization's processes, procedures, and applicable rules and regulations for web communications. Knowledge of job/work flow traffic systems. Advanced knowledge of results-oriented digital communications. Thorough understanding of technical language and requirements of the assigned work. Knowledge of graphic design and database publishing. Thorough skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide web content consistent with the organization's message and in keeping with management directives and client objectives. Ability to write/edit in digital formats. Knowledge of digital influence and consumer engagement. Thorough interpersonal communication skills. Knowledge of tracking methodologies and their applications in evaluating marketing and communications. Ability to effectively adapt to rapidly changing technology and apply it to business needs.
Additional Information In the Heart of Inland Southern California, UC Riverside is located on nearly 1,200 acres near Box Springs Mountain in Southern California; the park-like campus provides convenient access to the vibrant and growing Inland region. The campus is a living laboratory for the exploration of issues critical to growing communities' air, water, energy, transportation, politics, the arts, history, and culture. UCR gives every student, faculty and staff member the resources to explore, engage, imagine and excel.
UC Riverside is recognized as one of the most ethnically diverse research universities in the country boasting several key rankings of which we are extremely proud.
UC Riverside is proud to be ranked No. 12 among all U.S. universities, according to Money Magazine's 2020 rankings, and among the top 1 percent of universities worldwide, according to the 2019-20 Center for World University rankings.
UC Riverside is the top university in the United States for social mobility. - U.S. News 2020
UCR is a member of the University Innovation Alliance, the leading national coalition of public research universities committed to improving student success for low-income, first-generation, and students of color.
Among top-tier universities, UC Riverside ranks No. 2 in financial aid. - Business Insider 2019
Ranked No. 2 in the world for research, UCR's Department of Entomology maintains one of the largest collections of insect specimens the nation. - Center for World University Rankings
UCR's distinguished faculty boasts 2 Nobel Laureates, and 13 members of the National Academies of Science and Medicine.
The University of California is an Equal Opportunity/Affirmative Action Employer with a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by law.