Assistant Professor of Digital Marketing Full-Time Tenure Track
Columbia Basin College
Location: Pasco, Washington
Salary: $71,457 - $75,168 Annually
Higher Education Institution
Internal Number: F-24-010
Join the CBC team and help us transform students’ lives!
CBC is committed to our vision to be the educational home that transforms students' lives through economic and social mobility. We are one of eight Hispanic-Serving Institutions in Washington state with Hispanic students representing just under half of our student population. As such, CBC is committed to discovering and enacting innovative ways to intentionally serve Hispanic students while serving all. We center equity in all that we do and seek to attract and retain engaged individuals committed to helping all students be successful in accomplishing their goals.
CBC places a high value on the ability to communicate effectively across cultures, to implement culturally responsive teaching strategies, and model intercultural empathy. Experience in serving Hispanic students is not merely a preference — it is valued at Columbia Basin College. Advanced intercultural knowledge and skills among our faculty is essential to the success of our students and our institution as a whole.
El CBC está comprometido con nuestra visión de ser el hogar educativo que transforma las vidas de los estudiantes a través de la movilización económica y social. Somos una de ocho Instituciones al Servicio de los hispanos en el estado de Washington y los estudiantes hispanos representan un poco menos de la mitad de nuestra población estudiantil. Como tal, CBC se compromete a descubrir y crear formas innovadoras para servir intencionalmente a los estudiantes hispanos, mientras que al mismo tiempo sirve a todos los demás. Nos enfocamos en la equidad en todo lo que hacemos y buscamos atraer y retener individuos que se comprometan en ayudar a todos los estudiantes a tener éxito en el logro de sus metas.
El CBC le da un enorme valor a la habilidad de comunicarse efectivamente a través de culturas, para implementar estrategias de enseñanza culturalmente responsivas, y modelar empatía intercultural. La experiencia en servir a los estudiantes hispanos no es simplemente una preferencia, sino que es algo que se valora en el Columbia Basin College. El conocimiento y las aptitudes interculturales avanzadas entre nuestros profesores son esenciales para el éxito de nuestros estudiantes y de nuestra institución en su totalidad.
Here’s how you will support our mission CBC is currently seeking an outstanding and enthusiastic individual to teach courses in Digital Marketing covering topics such as, social media marketing, email marketing, content creation and marketing, pay-per-click advertising, and search engine optimization. The successful candidate will bring practical industry knowledge and expertise to the classroom, preparing students for the dynamic field of digital marketing.
This position reports to the Dean for Business & Computer Science.
The salary range for this position is $71,457-$75,168 for a 176-day contract over the Instructional Year (Fall/Winter/Spring Quarters). Additional compensation may be available for assignment of summer quarter courses or courses taught outside of the full-time position during fall, winter and spring quarters. This position is in a hard to fill discipline eligible for additional money per MOU 002 – Hard to Fill Supplemental Pay and would receive an additional stipend of $5,950. This is not a guarantee of compensation and is subject to funding.
Relocation expenses are part of the employment offer for the successful candidate if the candidate relocates to the Tri-Cities area from outside of a 175-mile radius.
A comprehensive list of tenure track faculty job duties and responsibilities can be found on our website.
General Qualities Desired
Successful candidates will demonstrate the following key competencies and qualities:
A genuine enthusiasm for teaching and a deep-rooted dedication to enhancing student success.
A strong alignment with the values and goals of our community college.
Active engagement in shared governance.
A commitment to staying up-to-date on developments in one's field of expertise.
An openness to engaging in campus-wide activities that extend beyond one's specific discipline, enriching the overall campus community.
Flexibility in teaching methodologies, including proficiency in eLearning and a commitment to embrace instructional innovations.
Proficient skills in educating a diverse student body, ensuring inclusivity and effectiveness in learning experiences.
Dedication to scholarly pursuits within one's area of specialty, contributing to the academic rigor and reputation of the college.
A commitment to actively contribute to the design and evaluation of learning outcomes, playing a key role in the college's efforts towards institutional effectiveness and continuous improvement.
Bachelor’s degree in Business, Marketing or related field from an institutionally accredited college or university;
Three (3) years of industry experience in digital marketing, including developing and implementing marketing campaigns across a variety of online platforms, social media, email marketing, content creation and marketing, pay-per-click advertising, and search engine optimization; and
Candidates must meet at least two of the following requirements:
Experience or demonstrated commitment to teaching, mentoring, and/or engaging in services to support the success of Hispanic students or other underserved populations.
Demonstrated knowledge of challenges faced by Hispanic students and/or faculty or other underserved populations.
Proven ability to address and mitigate the disproportionate impacts faced by Hispanic students or other underserved populations at an educational institution or in the workplace.
Experience or demonstrated commitment to facilitating Hispanic students or other underserved populations navigating a higher education institution.
Experience or demonstrated commitment to integrating elements of culturally relevant and inclusive pedagogy.
Bilingual in English and in Spanish;
Knowledge of website analytics tools such as Google Analytics, Webtrends, etc.;
Strong analytical skills and evidence of data-driven decision making;
Awareness and knowledge of the latest trends in digital marketing and analytics; and
Excellent communication skills, both written and verbal.
Columbia Basin College (CBC) serves the citizens of Benton and Franklin counties in Washington state with two-year associate degrees for transfer to a four-year university, and applied degrees for workforce employment. CBC also provides one-year certificates and basic skills for those pursuing a GED or high school diploma. CBC serves approximately 7,000-8,000 students each quarter.Columbia Basin College now offers bachelor degrees in Nursing, Project Management, Applied Management, Cyber Security, Information Technology, and Dental Hygiene. These bachelor degrees are in direct response to the needs of our community. As a result of community needs, Columbia Basin College has recently opened our new state of the art Social Sciences and World Languages Center at the Pasco campus.In July 2017, CBC will open its second, four-story Health Science Center in Richland. In addition to training CBC healthcare professionals, the Wortman Medical Science Center will also be a functional medical clinic as part of Kadlec Regional Medical Center’s family medicine residency program.CBC will open a student housing facility in September. This first phase will house 125 students.Columbia Basin Co...llege continues its rich tradition of meeting our community's needs with a dynamic faculty, state-of-the-art facilities, and a diverse student body from all walks of life.