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Carnegie Mellon University's Stores is searching for a Marketing Specialist. This is an exciting opportunity for someone who thrives in an interesting and challenging work environment. The individual in this position is responsible for supporting the successful delivery of the marketing and communications strategy for The University Stores, representing Carnegie Mellon University. You will provide communication consultation to internal departments and will be responsible for analysis of communication metrics.

Your core responsibilities include:

• Develop, maintain and implement marketing/social media calendar/promotions for the University Stores
• Responsible for successful execution of events, which will include author signings, Apple marketing campaigns, off-site pop-ups, sporting events, various partnership events (with campus and local community), open houses, commencement, etc.
• Increase brand awareness for University Stores in compliance with CMU marketing standards
• Constant collaboration between internal departments to execute upcoming events/sales/promotions
• Regular updating of campus store website, ensuring all items are represented online, that content is current, along with managing online coupons/promos and timely processing of online orders. Creates and maintains product images, secondary lifestyle images, special featured items displayed on homepage, consistent product descriptions and corresponding sku numbers. Assesses abandoned cart percentages, mobile compatibility, ADA compliance, and customer feedback
• Development of relationships/partnerships in local/surrounding community
• Develop print/digital publications, promo materials and electronic content for online store to support marketing plans
• Utilizes market research and google analytics to determine marketing dollar spend and measure results of marketing endeavors
• Meets expected budgetary goals
• Oversee social media content/analyzes viability of alternative social media platforms
• Represent the University Stores at events/interviews utilizing strong public speaking skills
• Stays current on market/industry trends related to general marketing and current website/POS provider, which includes extensive networking with industry peers
• Conducts photoshoots throughout the yearMay be required to lift, push or pull 25lbs.
• This position will work the sales floor on a regular basis as needed on a non-traditional schedule that will include weekend rotation and some nights/weekends.

Flexibility, excellence, and passion are vital qualities within FMCS. Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.

You should demonstrate:

• Ability to use qualitative and quantitative analytical skills to assess effectiveness of operations and use data analysis to influence decision making and influence decisions in relation to strategic/operational plans
• Project Management skills
• Strong oral and written communication skills
• Strong relationship building skills

Qualifications:

• Bachelors degree
• 1-3 years related work experience
• A combination of education and experience from which comparable knowledge is demonstrated may be considered

Requirements:

• Successful background check

Additional Information:

• Work Posture: This position is fully on-site.
• Joining the CMU team opens the door to an array of exceptional benefits, available to all full-time Carnegie Mellon University employees. Experience the full spectrum of advantages, from comprehensive medical, prescription, dental, and vision insurance to enticing retirement savings programs. Unlock your potential with tuition benefits, and take well-deserved breaks with generous paid time off and holidays. Rest easy knowing you're covered by life and accidental death and disability insurance. For a comprehensive overview of the benefits awaiting you, explore: https://www.cmu.edu/jobs/benefits-at-a-glance.

Are you interested in this exciting opportunity? Apply today!

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