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The Senior Analyst, Marketing Analytics will use in-depth knowledge in quantitative database marketing and an understanding of business processes to develop analytic solutions for business issues. Serves as a resource within area of expertise and provide guidance to more junior team members; may lead small teams on a project basis.

Key Responsibilities
Perform analytics tasks, including but not limited to:

• Customer profiling
• Segmentation Analysis
• Data Analysis and Mining
• External Data Enhancement
• Assists in determining quantitative methods for solving client issues
• Assist in presenting ideas and findings to future and existing clients
• Proactive and effective interaction with other internal groups throughout Merkle
• Evaluation and improvement of internal tools and processes
• Anticipate project risk and constraints and proactively work on solutions to address the risk/constraints
• Creation of best practices, case studies and training class materials should be encouraged.
• Could blend into MI or Data Scientist responsibilities

Key Skills and Experience:

• Experience with MS Office (Word, Access, Excel, PowerPoint, Outlook) required
• Experience with SQL required
• Experience with Python or R required
• Experience with Databricks and Snowflake a plus
• Excellent written and oral presentation skills
• Ability to discover hidden insights or complex patterns through advanced multi-variate data mining techniques on un-structured business problems
• Ability to identify areas for statistical innovation or process improvement, do independent research, develop innovative approaches or processes/codes to 1) improve client business results, 2) improve efficiencies, 3) reduce potential errors
• Ability to translate analysis insights into actionable recommendations and strategies for person based marketing
• Ability to create robust analytics solutions to optimize digital campaigns

Experience:

• Possess core database marketing knowledge such as understanding of Merkle and client data, relational database concepts, and direct marketing concepts
• Possess core analytical competencies such as ability to formulate an analytical problem; QC data and results; Summarize key findings/insights; Make actionable recommendations; and develop new and innovative analytical solutions to solve challenging business problems
• Understanding of digital data including the systems and processes used to generate and manipulate it by media type web, ad, email, mobile, etc.
• Understanding of overall CRM analytics including digital, direct mail, and email
• Possess client/team engagement competencies such as gather specifications, develop analytical roadmap and approach and manage expectations, and coordinate delivery with internal team

Other:

• Bachelor's Degree (B.S.) or equivalent in statistics, math, economics or related scientific/quantitative field plus several years' experience in applied disciplines; Advanced degree (M.A., MBA, M.S., Ph.D.) preferred
• 4-5 years of experience in quantitative marketing arena, in database and/or CRM marketing
• Contribute to innovation, process improvement, standardization
• Deliver high quality analytical solutions on-time
• Develop project plan; manage the day-to-day tasks; and meet project deadlines
• Work effectively across teams to ensure client satisfaction
  

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.

All your information will be kept confidential according to EEO guidelines

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