Member Center

Are you looking for your next career challenge? We are excited to be recruiting a Director, CRM Strategy who is passionate about data, lifecycle marketing and personalized comms! The incumbent will be a senior member of the Digital Strategy team, helping to drive the strategic goals of the Marketing and Communications department through use of newsletters and CDP data.

• Develop and implement a comprehensive strategy and multi-year roadmap for a best-in-class lifecycle marketing engine that enables personalized communications to deliver the right message to the right person at the right time in alignment with our business goals.
• Develop our newsletter strategy and build a full suite of newsletters.
• Drive CRM best practices across the organization, managing people and processes cross-functionally to ensure adoption.
• Develop monthly evergreen email calendars leveraging the work of the strategy, brand and editorial teams
• Oversee and complete creative briefs for new and existing campaigns.
• Develop and implement an ongoing testing regimen (subject lines, cohorts, layout, format, frequency, etc.) to continuously improve email performance focused on user engagement and conversion
• Partner with data and analytic team to develop weekly, monthly, and ad hoc reporting on email performance
• Conduct a strategic review of existing CRM channels with a start/stop/continue lens and build out new CRM channels to establish efficient new growth.
• Participate in the development of detailed customer journey flows with actionable triggers to drive conversion and engagement based on customer insights.
• Stay informed on market trends and retention standard methodologies, including personalization, CRM flows, email deliverability, and innovative creative approaches.

• 10+ years of experience in CRM or other related functions.
• Disposition to thrive in a fast-paced, matrixed environment
• The ability to dig into large sets of data to interpret findings, analyze trends, recognize anomalies and make recommendations for testing.
• Experience creating newsletter strategies
• Experience working with a CDP
• Management experience leading CRM teams and managing outside agencies.
• Critical thinking and problem solving with a positive attitude is a must.
• Strong project management skills and attention to detail.
• Superior written and oral communication and executive presentation skills.
• A passion for helping people who are fighting cancer

Competitive compensation packages | Sick Time |Generous Vacation+ 12 holidays to recharge & refuel| Internal Career Mobility & Performance Consulting | Medical, Dental, Vision, FSA & Dependent Care|403b Retirement Savings Plan Match|Tuition Reimbursement |Parental Leave & Adoption Assistance |Commuter Spending Account |Fitness Discounts &Wellness Program | Resource Networks| Life Insurance & Disability | Remote Flexibility

We believe in communication, openness, and thinking beyond your 8-hour day @ MSK. Its important to us that you have a sense of impact, community, and work/life balance to be and feel your best.

#LI-POST