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VP - Primary Lifestyle Banking (CFS Marketing)
Job description The role is part of the Primary Lifestyle Banking proposition team and is responsible for driving the penetration of the everyday banking products to make OCBC the preferred bank of choice for Singaporeans. The individual should have a good understanding of consumer marketing including marketing of digital products and services. He / she will utilise consumer insights to develop and implement integrated marketing campaigns and programs to achieve set targets. Responsibilities Drive New to Bank Customer Base through first product onboarding of deposit accounts Own the targets for the deposit AUM for the consumer bank Develop and execute a cohesive marketing strategy to drive downloads and usage of the OCBC Mobile Banking app an


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