Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help the pets we all love receive the veterinary care they need. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.
The Customer Marketing team is dedicated to creating effortless member experiences that help educate and support our members. As an Email Marketing Specialist, you'll report to the Director of Digital Operations, and you'll be responsible for implementing email communications that engage, educate, and retain half a million pet owners.
We are looking for a dedicated marketer who has a bias for action and the drive to get stuff done, as well as an approach that delivers both creativity and data-based decision making.
Candidates for this position have the option to work remotely from anywhere in the US, or out of our Seattle office, depending on their preference.
Key Responsibilities Include:
As a member of our team, you'll have the opportunity to make an immediate impact on the rapid growth of our company. This role will be responsible for building email campaigns, from audience segmentation to content design and layout through deploying large-volume campaigns according to best practices. You will work with marketing partners to test, optimize, and continuously improve both the process and results of our email marketing for members. You will be part of a team of marketers that delivers an exceptional experience for our members and strong results for our business, in a high-performing environment.
Own the development and setup of marketing campaigns, including coding emails, creating audience segments, setting up automation, and driving continuous process improvements.
Provide thorough quality assurance of emails pre-delivery, across mobile and desktop variants, and use standard methodologies for email delivery.
Partner with Customer Marketing and our IT colleagues to launch, maintain, and evolve triggered and transactional email programs.
Partner with Creative Services on optimization, responsiveness, and accessibility of email templates.
Provide reporting on email campaign performance as well as insights and recommendations.
Use A/B testing, segmentation, and behavioral targeting to maximize engagement.
Run intake and status of all email marketing requests from the Customer Marketing team.
Qualifications (Please include a cover letter with your application!)
Degree in Marketing, Communications, English or related field
3+ years in email production and deployment using enterprise-level platforms such as Marketo (preferred), Salesforce Marketing Cloud, or ExactTarget.
Familiarity with project management software such as Workfront, Wrike, or JIRA.
Experience working on multivariate or multiregional campaigns.
SQL knowledge preferred. Mobile marketing experience is a plus.
Use data to make decisions and drive performance
Demonstrate experience to drive innovation and seamlessly lead several projects at once
Thrive in a fast-paced environment and display adaptability
Have strong attention to detail and the ability to work independently
Benefits and Perks:
Full medical, dental, and vision benefits at no cost to the employee
Four weeks paid time off and 9 paid float holidays (you can decide which days are most important to you!)
Five-week sabbatical after five years of employment
Restricted Stock Units
Open, casual, pet-friendly, and fun office environment
Free medical health insurance for your pet (1 dog or cat)
Paid time off to volunteer at nonprofit organizations
Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.
We're all about helping pets. We promote a cohesive and nimble team environment, and we hire, develop and promote team members. We trust each other. We are transparent and honest. We care about one another and want to see our team members succeed, personally and professionally. We strive to promote from within and reduce bureaucracy to allow creative thinking. We're focused on providing continuous training and support to all team members to encourage long-term happiness and success.
Take a look inside our office and see for yourself:
At Trupanion, we achieve great things together when we are:
Caring: We are kind to each other and assume positive intent.
Collaborative: We work together to achieve company goals (we not me).
Courageous: We are determined, take risks, and make bold moves.
Curious: We seek new information to continually better ourselves and our work.
Honest: We believe candid communication leads to successful teamwork.
Inclusive: We welcome and value all people and perspectives.
Nimble: We readily adapt and evolve in pursuit of progress and innovation.
For more information about Trupanion, visithttp://trupanion.com/about
Trupanion is an equal opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodations.