Ensure that Dana-Farber Cancer Institute is maximizing its online footprint, impact and social media efforts by ??helping to support broader awareness of the Institute???s clinical care, research, and marketing activities online. Uses website analytics, social media analytics, data visualization tools, and careful testing and iteration to help Dana-Farber reach our goals.
The Digital Marketing Analyst will be an integral part of Dana-Farber???s ambitious communications and marketing efforts, and will have major responsibility for the design, implementation, and analysis of national marketing campaigns, social media activities, search engine marketing (SEM) efforts, and search engine optimization (SEO). The Analyst will become a go-to source for day-to-day digital analytics questions and requests from the Communications department and broader Institute, and will serve as a consultant to help other departmental staffers improve the effectiveness of their website activities and online presence.
At Dana-Farber Cancer Institute, we work every day to create an innovative, caring, and inclusive environment where every patient, family, and staff member feels they belong.?? As relentless as we are in our mission to reduce the burden of cancer for all, we are equally committed to diversifying our faculty and staff.?? Cancer knows no boundaries and when it comes to hiring the most dedicated and diverse professionals, neither do we.??If working in this kind of organization inspires you, we encourage you to apply.??
- Website Traffic Analysis: suggest improvements for greater effectiveness and performance on our main website and other web properties
- Tracking and Testing: help implement appropriate tracking methods to measure digital initiatives and identify AB testing opportunities to encourage a culture of continuous improvement
- SEO: help develop strategy, recommendations, competitive analysis, and content/metadata improvements
- SEM: consult, develop, monitor, and improve online marketing campaigns
- Social Media Strategy and Campaign Management: design, monitor and improve efforts to grow reach and effectiveness on Facebook, Instagram, Twitter, YouTube and elsewhere
- Reporting: report regularly to leadership and various internal clients on web site performance, social media, project development, timelines, results, and recommendations
- Google My Business: maintain and grow our Institute and physician profiles; posting and answering questions
- Benchmarking: compare and keep track of Dana-Farber???s online activities and performance against industry standards, leaders, and peers
- Best Practices: advises online and print writers and editors on best practices for SEO and social media
- Education: stays current with the latest developments in Google Analytics, social media, SEO and SEM, and other related digital marketing trends
- Reports to Manager of Digital Insights and Analytics
- Acts as a liaison with agencies in campaign delivery and reporting; Review reporting, creative, and tracking methods for consistency and accuracy. Attends regularly scheduled phone calls with vendors and advises leadership to inform decision-making
- Contribute to newsletter testing and optimization; Track results of mailing to drive design, headline, and content recommendations
- Stay current with the latest developments in mobile/web design practices. Trains marketing, social, client and editorial staff on Google analytics or other reporting platforms as needed
- Bachelor???s degree in related field required
- 5+ years of experience in analytics, social media marketing and/or business intelligence is required
- Experience with Google Data Studio, or similar data visualization tool
- Passion for all things digital
- Detail oriented
- Google Ads certification and Google Analytics Individual Qualification or equivalent a plus
- Experience with Google Tag Manager, or similar a plus??
- Knowledge of HIPAA, cookie consent and related web privacy issues Agency and/or client-facing experience a plus??
KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:
- Expert knowledge of Google Analytics
- Knowledge of UTM codes
- Experience with SEO/SEM
- Outstanding ability to think creatively, and identify and resolve problems
- Ability to clearly and effectively articulate thoughts and points
Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other groups as protected by law.
