Associate Director of Annual & Digital Giving, Integrated Marketing
Location: Scotts Valley Job ID: 18844
Initial Review Date (IRD) UC Santa Cruz staff jobs are posted until filled. Application materials submitted by 11:59 pm on the IRD will be routed to the hiring unit for consideration. NOTE: Materials submitted after the IRD will be forwarded only at the request of the hiring unit. Submit your materials before the IRD to ensure consideration by the hiring unit.
The Initial Review Date (IRD) for this job is: 06-30-2021
Dept Marketing Statement University Relations supports the teaching, research, and public service of UC Santa Cruz by making and keeping deep, heartfelt connections. Building enduring relationships among students, alumni, faculty, donors, and others is the lifeblood of our work and helps to make UC Santa Cruz a thriving community of knowledge, inquiry, public service, and social mobility.
We are a welcoming group of ambitious and creative professionals pursuing our mission in support of the university's overarching purpose. We take our work seriously because we care - but we don't take ourselves too seriously! The University Relations culture is lively and dynamic; we value collaboration; and our staff is resourceful, enthusiastic, and hard-working.
The division is a fun, friendly, and open place, and our colleagues are supportive of and positive about each other's goals and aspirations. We often jump in to help where needed, rolling up our sleeves to get the job done. We dare to approach challenges as opportunities. We seek creative ways to overcome obstacles, at times with limited resources, while keeping our eye on the objective: helping students achieve their goals, providing crucial public service, and advancing life-changing research and discovery.
We hope you are inspired by what we do and are excited to contribute to our mission. We are looking for candidates who do great work, and we hope they come from a number of different backgrounds and experiences. We aspire to build an increasingly diverse, equitable, and inclusive workplace. We encourage you to apply even if you do not believe you meet every qualification for the position but possess transferable skills and experiences.
Under the direction of the Director of Digital, Annual & Leadership Annual (DALA) Giving, this position is responsible for the planning and execution of projects focused on Annual Giving direct mail, crowdfunding, outsourced calling program, and email activities. Each year, this person will work with the Director to create an Annual Giving solicitation calendar and track the program against agreed upon goals which incorporates unit and divisional solicitation needs. This person will write solicitations, select images, build emails, analyze results, and develop the overall marketing strategy for giving initatives.
The incumbent will provide consistent and on-going reporting in regards to Annual Giving results to unit and divisional partners. On a quarterly basis the Assistant Director will provide a summary of activity to various unit and divisional partners.
The person in this position will manage other direct marketing activities as necessary and bring an expertise around integrated marketing to campus solicitation strategies. This person will help establish a recurring giving program, work with campus partners on annual giving plans, and lead other digital fundraising activities including Giving Day. This position is also responsible for coordinating all direct mail, crowdfunding, outsourced calling program, and email efforts to assist with the affinity based annual giving efforts and Friends Groups.
The person will lead the Giving Day program and be responsible for acting as the project manager of Giving Day. This will include creating and overseeing the planning committee, developing strategy for content and structure, and ensuring successful day-of execution.
The person will lead all crowdfunding efforts in Universtity Relations. Including centralized initiatives, such as Giving Tuesday and Fall Giving Weeks, and campus requested initiatives.
Pay, Benefits, & Work Schedule Salary Information: $75,000/annually. Salary commensurate with qualifications and experience.
No. of Positions: 1
Benefits Level Eligibility: This position is eligible for Full benefits
Schedule Information: Full-time, Fixed Percentage of Time: 100% Average Hours Per Week: 40 Days of the Week: Mon-Fri Shift Includes: Day
Employee Classification: This is a Career appointment
Job End Date: None
Work Location: Scotts Valley
Union Representation: None
Job Code Classification: 007547 (FUNDRAISER 3)
Job Duties 35% - Digtial Fundraising Management
Collaborate with internal and external colleagues to create, plan, and implement crowdfunding efforts including, the creation of videos, marketing plans, marketing content, and social media.
Lead and project manage Giving Day, including management of teams, on campus trainings and office hours, creation and upkeep of Giving Day Toolkit, management of video interns,
Lead and project manage centralized crowdfunding programs, such as, Giving Weeks and Giving Tuesday, including the creation of marketing content and other outreach.
Serve as liason and product manager for crowdfunding vendor.
Serve as liason and product manager for any video platform.
30% - Annual Giving Program Oversight
This position works in partnership with Alumni Engagement, Communications & Marketing and Constituent and Donor Engagement staffs, and vendors to develop, implement, and manage a comprehensive Annual Giving program with primary goals of increasing, year over year, the number of donors and dollars to UCSC annual funds under the direction of the Director of DALA Giving.
This position maintains and publishes a calendar of Annual Giving activities including unit and divisional based solicitation activites.
Monitor, manage and evaluate progress in outsourced calling program and relationship with vendor.
Montior, manage, and evaluate progress towards crowdfunding and other digital giving efforts.
Serve as the Annual Giving liason at campus events.
Hire, manage, and support professional development of Digital & Annual Giving Interns.
15% - Unit and Divisional Realtionship Management
Working with partner units throughout campus will develop direct marketing solicitation strategies to meet unit based needs. Throughout the year this individual will update plans, execute strategies, and report results to unit and divisional partners.
Works in close partnership with Communications & Marketing to ensure messages for annual giving and membership materials are in line with the overarching communcations stragies.
Works with outside commmuncations vendors (graphic designers, copywriters, copyeditors, mailing house,etc.) to create strategic annual giving marketing materials.
10% - Integrated Marketing Strategies
Maintain a functional expertise around integrated marketing strategies to assist University Relations colleagues in development of multi-channel solicitation strategies.
Will analyze calendars and solicitation strategies for opportunities to utilize multiple communication strategies to ensure greatest responsiveness.
10% - General program support and coordination
Manage assigned expenditures in the Annual Giving Budget.
Call declined credit card pledge payment donors.
Monitor purchase order payments with vendors as needed.
Reserve campus space for on campus meetings.
As needed will provide support to the creation of solicitations for various strategies.
As assigned by the Director of DALA Giving, this position will perform other project management tasks as assigned.
Other duties as assigned.
Bachelor's degree in related area and / or equivalent experience / training.
Superior written and verbal communication skills and experience with writing appeals, solicitations, drafting proposals, creating marketing materials. Ability to prepare and deliver presentations to both small and large groups.
Excellent interpersonal skills with the ability to work with a myriad of people of differing temperaments, socioeconomic backgrounds, and political/ethical philosophies, and to be tactful, diplomatic, and attentive in personal contacts with donors, external constituencies, and university personnel.
Experience with digital giving, such as crowdfunding and Giving Day.
Excellent time mananagement and organizational skills, including an ability to prioritize projects and work flow, meet deadlines for simultaneous projects , and make decisions using independent judgment.
Excellent analytical skills to comprehensively analyze fund-raising issues and performance in a multifaceted way and possess strong problem-solving skills to develop innovative solutions to complex issues.
An innovative approach to work tasks, with the ability to be flexible and creatively solve problems as they arise. Tolerance for ambiguity and ability to pivot work flow quickly when needed.
Experience with donor data bases, including running reports and reviewing analytics. Advanced computer skills, preferably in a mixed Macintosh-Windows environment, with knowledge of common software programs, e.g., Word, Excel, Access, FileMaker Pro, etc..
Experience with using social media to support annual giving strategies and boost messaging.
Experience and knowledge of fund-raising principles, including abilities to conceptualize, analyze, and implement multi-channel fund-raising strategies.
Ability to both work effectively in a team environment and in an independent unsupervised capacity.
Ability to generate and test new ideas to meet the demands of the evolving higher education fundraising landscape.
To ensure review of application materials by the hiring unit, they must be submitted on or before the initial review date (IRD) via the Staff Employment Opportunities web site; https://jobs.ucsc.edu. A computer is available at the UC Santa Cruz Staff Human Resources Office located at Scotts Valley Center. The Scotts Valley Center is located at 100 Enterprise Way, Suite E100, Scotts Valley, CA 95066. To learn more or to request disability accommodations, call 831-459-2009. Hearing impaired are encouraged to use the California Relay Service at 800-735-2922. UC Santa Cruz is an Equal Opportunity Employer.
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.
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