Zulily is seeking an entrepreneurial Director of Performance Marketing to lead our paid acquisition and retention efforts across major and emerging ad platforms. This leader will be subject matter expert who is data-oriented yet also exercises high judgement. Their goal will be to build a healthy, well-diversified marketing portfolio while optimizing for incremental customer lifetime value.

The Director of Performance Marketing will own the paid direct response channels for Zulily. Reporting to the CMO, the role will be responsible for building and leading a team in the development, testing, and execution of strategies that will generate incremental value over time. They should be comfortable being hands-on when necessary, while instilling a culture of learning, experimentation, and good judgement.

What You'll Do:

• Lead the Paid Ads team in developing and executing a robust performance marketing strategy
• Drive a roadmap designed to drive sustainable, healthy customer acquisition and retention
• Lead digital marketing efforts across paid social, paid search, programmatic, paid mobile/app, SEO, video, and emerging channels
• Oversee the planning, development and execution of a growing marketing budget, with a holistic, results-oriented approach
• Report performance to senior leadership on a weekly, monthly, and quarterly basis, highlighting opportunities or trends for continuous improvement
• Partner closely with peers across the organization including the Outbound, Affiliates, Brand, Creative, and Product teams, maximizing customer lifetime value