The Integrated Marketing & Communications Associate Manager has overall responsibility for the development and implementation of integrated marketing and communication strategies and ensuring that AOA’s electronic efforts effectively meet the marketing and branding objectives of AOA and its programs.
The AOA seeks an individual who thrives in a fast-paced, high volume work environment and is a professional who works collaboratively with a diverse group of staff and members to create and manage cross-organizational, integrated strategies for project completion. The individual will have excellent written and oral communication skills, critical thinking abilities, precise attention to detail, an enthusiasm for customer service, is resourceful, and takes initiative.
Serves as liaison to the Technology and Communications Subcommittee. Participates in other committees/taskforces to help support promotional efforts and achieve revenue goals.
Provides data analysis and statistical details to demonstrate the success of AOA’s social media outreach and website trends.
Makes recommendations to committees on new digital approaches as determined appropriate.
Develops an editorial calendar for e-newsletters. Works with volunteers to curate content.
Creates agendas and prepared minutes in support of Committee meetings.
Social Media and Website Management
Writes and oversees digital content to communicate and advance overall AOA strategic objectives.
Provides reports, analysis, evaluation, and recommendations for website activity/engagement and e-mail marketing campaigns
Manages website maintenance process, ensures accuracy, consistency, and functionality throughout site, updates content, and reviews SEO. Tags content for cross promotions. Monitors and analyzes site performance (e.g. traffic, conversions).
Works with internal and external stakeholders to ensure website content aligns with association needs.
Uses social media channels to drive results.
Develops schedule and organizes interviews for podcast episodes.
Participates in interviews, edits files, and publishes episodes. Provides reports to key stakeholders and explores new opportunities to expand podcast reach.
Serves as gatekeeper
Produces high-quality e-communications and marketing materials for AOA members and non-members. This includes, but is not limited to the AOA News, AOA This Week, podcasts, and other publications, special e-mail messages, and videos as needed to support the strategic objectives of the organization.
Conducts research and serves as a conduit for requisite market research and information to support the marketing goals and objectives for key AOA products and services.
Provides design support as needed for such marketing elements as landing pages and banners.
Develops e-marketing collateral as needed to include production and distribution of broadcast emails.
Makes recommendations for ways to improve the effectiveness of AOA’s electronic marketing programs both in terms of audience appeal and efficiencies of internal processes.
Collaborates with Senior Manager and other program/development staff to create and curate content for distribution to membership segments:
Serves as gatekeeper for e-communications being sent to members.
Overseas mobile app push notifications
Assists with target audience determination and list production
Works with Senior Manager and other staff in support of Annual Meeting. Responsible for signage, collateral, and other supporting campaign materials.
Financial Accountability & Administrative Duties
Establishes and maintains updated policies and procedures related to duties
Budget development and fiscal performance within Development and Marketing/Communications
Performs other duties as assigned
Bachelor’s degree or relevant work experience
2-4 years progressive experience in a non-profit organization
Strong computer skills including proficiency in using Microsoft Office Suite (Word, Excel, Outlook, PowerPoint, Publisher), and social media (Instagram, Twitter). Knowledge of WordPress and Salesforce and Pardot preferred.
Must be highly self-directed, well-organized, detail-oriented, disciplined, able to multi-task and comfortable completing tasks with minimum supervision
Strong organization/decision-making/time management skills to effectively adhere to shifting priorities and deadlines
Ability to work under pressure with an eye on the big picture and attention to details
Exceptional written and verbal communication skills, willingness to learn, and strong work ethic required
Applicants must exhibit professionalism, strong interpersonal skills, and the ability to engage with individuals at all levels
Working Conditions/ Travel: Moderate: 10-15 days out-of-town travel plus approximately 5 in-town weekend meetings. Approximately 10-12 evening conference calls.
The American Orthopaedic Association is based in Rosemont, IL. Employees of the AOA enjoy generous benefits, including:
Medical, dental, life insurance, and long-term disability plans for full time employees
2020/2021 Employer-sponsored Retirement Plans
Employer contribution of 10% of salary to each Employee’s retirement plan
Employee option/ability to make additional retirement contributions, before tax, up to federal limits
Generous PTO policy
2 days per week remote work option
Summer hours and flexible work hours
AOA employees have annual opportunities to expand their skill sets in the not-for-profit association management arena and participate in continuing education, with opportunities for promotion and advancement.
About The American Orthopaedic Association
The American Orthopaedic Association is the oldest and most distinguished orthopaedic association in the world. Founded in 1887, the AOA has had significant involvement in the founding of multiple, major orthopaedic organizations including the American Board of Orthopaedic Surgery, the Journal of Bone and Joint Surgery, the American Academy of Orthopaedic Surgeons, Orthopaedic Research and Education Foundation, and OMeGA Medical Grants Association. The AOA's mission is ''Engaging the orthopaedic community to develop leaders, strategies, and resources to guide the future of musculoskeletal care.'' This leadership organization's vision is to inspire the orthopaedic community to excellence through leadership. Organizational goals include: identifying leaders, developing and enhancing the competency of orthopaedic leadership, confronting the most relevant issues facing orthopaedics, and to be identified as an organization of academic leaders.