Head of RBWM Marketing, International Markets Asia Pacific - Global Marketing
September 6, 2019
Some careers have more impact than others.
If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.
Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.
We are currently seeking a high caliber professional to join our team as Head of RBWM Marketing, International Markets Asia Pacific .
Ensure correct balance of activities between activation of global marketing campaigns to deliver against strategic objectives and local campaigns to achieve local Marketing and business targets and objectives
Develop Marketing plans and local budgets to support global and local campaigns and activities in line with process and timeline set by Global Marketing
Own the local deployment, execution, activation and effectiveness of global/local campaigns, platforms and assets
Lead the development and delivery of local Marketing activities, to deliver against the agreed tactical business volume objectives set for acquisition, retention, cross sales and return on marketing investment
Provide Marketing MI on behalf of markets in line with key RBWM (Retail Banking Wealth Management) metrics reporting requirements
Collaborate with Regional Head and the Global RBWM Marketing team in the event of new scale local activities to ensure global alignment
Ensure that the agreed model, structure, governance and controls within Global Marketing model and blueprint are implemented in market
Ensure appropriate local activation of global sponsorships and deploy relevant assets to meet global and local sponsorship objectives
Relationship owner with country key business and Marketing stakeholders across other business lines
Share marketing leadership best practice across the markets and business lines within the region
Degree graduate with multiple years of experience from an agency or client side
Demonstrated experience building and implementing large scale, complex comprehensive marketing plans and a clear passion for mobile, digital and social universe
Ability to provide leadership to marketing professionals and effectively assimilate complex business information and translate this into narrative and actions for marketing
Successful records in customer insight & understanding in the new world-through Sentiment Analysis, Social Listening, online and offline segmentation
Strong communication skills, good team player and stakeholder management
You'll achieve more when you join HSBC.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Internal Number: 6473195
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