OCBC has been supporting SMEs in key markets of Singapore, Malaysia, Indonesia, Hong Kong, Greater China and Myanmar. Our industry expertise, strong regional network and innovative banking solutions have helped customers achieve their ambitions across the business life cycle. Our successful partnerships with SMEs have earned us industry recognition across the region. We were named - Asia's Best Bank for SMEs by Euromoney Awards for Excellence; Best SME Bank in Southeast Asia & Singapore by Alpha Southeast Asia, ASEAN SME Bank of the Year by the Asian Banking and Finance We are looking for a Digital Marketing Manager to join our Global Commercial Banking Division, responsible for SMEs lead generation strategy and execution for all digital marketing tactics (SEO, SEM, Affiliate, performance display, social etc.) as well as driving key digital transformation projects.
Roles & Responsibilities
Work with business stakeholders to understand business goals and key priorities and 1. develop end-to-end digital marketing strategy across Bought, Owned & Earned media 2. manage digital transformation projects' or new business IT initiatives' rollout roadmap & workflow
Develop digital marketing scorecard and report on lead generation results, analyze digital marketing KPIs and optimize to ensure ROI is met
Test & learn new digital marketing tactics develop best practice sharing
Track campaign performance with Google Analytics and work with Analytics team to generate insights and provide recommendations
Understand Commercial Banking range of products and services and develop key positioning proposition
Manage & build up digital & social agencies partners in their understanding of B2B marketing
Evaluate digital solutions proposed by IT, vendors/partners and make necessary recommendations
Conduct/manage user acceptance test, develop rollout plan and complete implementation activities
Support smooth rollout of enhancements, manage pre and post implementation activities, train frontline teams and develop processes with operations teams
Manage overall digital & project budget and demonstrate effective allocation
Bachelor degree in Marketing, Communications, Interactive Digital Media
Min. 8 years working experience
Strong knowledge in SEO, SEM, Social Media, Content Marketing, Google Analytics,
Preferably with knowledge of website design, HTML5, UX
Familiar with internet and mobile technologies development and consumer trends
Proven experience in online/mobile banking product development and project management
Hands-on experience in developing user requirements, business analysis and managing user testing
Ability to communicate technical information to non-technical audiences
Preferably with banking experience
Strong tenacity, flexible & resourceful to clear roadblocks and maturity to manage stakeholders & external agencies and partners
Ability to self-motivate and work independently in a fluid environment and comfortable with multi-tasking
Strong writing skills necessary
Internal Number: 5413183
About OCBC Bank
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