|Duties & Responsibilities •Creativity & Strategy: Proactively develops new approaches and ideas to fulfill the strategic plans and goals of the enterprise/department. Infuses creative ideas and strategies into planning and brainstorming sessions. |
•Engagement: Interfaces with ICBA teams, departments and subsidiaries within the organization to capture expectations and identify marketing opportunities that can help achieve defined and measurable goals/objectives. Captures and generates ideas for creating and implementing impactful marketing campaigns.
•Marketing Operations: Leads and directs marketing operations to align with the organization’s marketing plan. Successfully develops and delivers effective marketing that adheres to organizational standards and principles.
•Hands on Marketing:?Placing Ads: Manages and directs advertising and promotional needs which includes placing all print and electronic ads. ?Mobile App: Manages the My ICBA mobile app program. ?Analytics ?Create and edit copy for marketing material, communications and websites.
Qualifications: •Minimum of a bachelor’s degree, preferably in Marketing or Business Administration. •3 + years experience leading people and processes •8+ years of marketing experience. •1+ years of social media program management experience. •Occasional travel as requested. •Experience in association and/or financial services industry helpful but not required •Advertisement/marketing agency experience a huge plus.
Skills: •Working knowledge of survey methodology, analytics and trend analysis. •Ability to take initiative, manage multiple projects and priorities simultaneously and meet deadlines. •Expertise in emerging media and technology. •Familiarity with marketing automation systems and measurement tools. •Superior writing, editing, organizational and communication skills required. •Knowledge of the print/publication process from design through delivery. •Superior knowledge of Microsoft Office suite; especially Word, Outlook & PowerPoint.
Essential Soft Skills: •Creative, highly motivated, articulate and timely communicator. •Passionate for brand, marketing, communications and design. •Demonstrated talent for abstract thinking, spotting trends and patterns, has an innate curiosity, an instinct for popular culture, and a nuanced understanding of creative work. •Excellent interpersonal skills. Effectively works as a member of the marketing team while providing positive leadership and support to the organization.
The ideal candidate will be someone who is highly creative, hands-on, has experience managing people and processes - is highly passionate and enthusiastic about marketing, and is looking for the next step in their career growth.
Salary range for this position is between $80K to $100K depending on experience. ICBA offers an exceptional benefits package.