Advance The Morton Arboretum’s mission, to encourage the planting and conservation of trees for a greener, healthier, more beautiful world, through integrated marketing communications that heighten brand reputation and drive participation organization-wide. Play a key role in understanding Arboretum visitors through audience research and collaboration to build comprehensive audience knowledge.
Partner with the Vice President of Marketing and Communications to shape and implement overall brand strategy and positioning.
Oversee the development of an annual media plan to support reputation, participation, and revenue goals. Partner with external media agency and internal teams to conceptualize and deliver campaigns of varied scale.
Collaborate with internal partners throughout the organization in defining and meeting their awareness and participation goals. Author and oversee marketing plans while ensuring an effective project management approach.
Partner with Head of Design and Senior Public Relations Manager and their teams to develop institutional communications priorities, synchronize communications timing, and ensure consistency of messaging through all audience touch points.
Provide editorial oversight to shape accurate and effective communications that tell a compelling story for the Arboretum. Collaborate with content creators throughout the organization to foster alignment on voice and style.
Develop digital strategies in support of the Arboretum’s larger brand strategy. Oversee the evolution of key tools including the website, mobile apps, and e-communications. Collaborate with partners in Information Technology and Knowledge Management.
Play a key role in the formulation and championing of a data-driven understanding of the Arboretum's nonmember visitors. Collaborate with colleagues throughout the organization to co-develop a comprehensive audience view. Translate, share, and apply findings to marketing strategy.
Develop and oversee marketing project planning and coordination. Manage marketing budgets and ensure timely, effective completion of projects. Ensure proactive and clear communication throughout projects.
Supervise Editor, Marketing Coordinator, Marketing Specialist, Senior Writer, Web Administrator, Web Assistant. Duties include recruitment and selection, scheduling and job assignments, performance feedback, and staff development and training in keeping with the Arboretum’s policies and procedures.
Other duties as assigned.
Bachelor’s degree in marketing, communications, or related field required. 8+ years of related professional experience required. Supervisory and management experience required. Demonstrated strategic development of marketing campaigns in partnership with design and public relations teams required. Requires excellent writing and grammar skills, digital strategy experience, and paid media expertise. Requires a solid understanding of the use of audience research, analytics, and trends. Experience in an arboretum, botanical garden, museum, advertising agency, or related organization preferred. Knowledge of Google Analytics preferred.
Earnest appreciation for the mission and work of an arboretum. Proactive, hands-on professional with a collaborative style and a strong service mentality. Strong communication, presentation and leadership skills with the ability to motivate a team and drive multiple initiatives simultaneously. Positive attitude and strong work ethic. Highly organized in planning, budgeting, and execution. Open to input and a lifelong learner.
Physical Demands and Work Environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Physical Demands: Requires some physical activity: limited carrying and lifting (up to 25 lbs.), some local and national travel.
Work Environment: Fast-paced office environment. Work is performed primarily indoors.
Equipment: General office equipment.
Schedule: Position requires occasional extended work hours, including evenings and weekends.
The Morton Arboretum is an equal opportunity employer committed to achieving a diverse workforce.