Director of Enrollment Marketing and Communication
July 23, 2018
Higher Education Institution
Job Description Summary: Director of Enrollment Marketing and Communication - Job ID# 5965 Miami University, a student-centered public university founded in 1809 and located in Oxford, Ohio, invites applications for the position of Director of Enrollment Marketing and Communication. Reporting to the Associate Vice President of Strategic Enrollment Management & Marketing (SEMM), the Director of Enrollment Marketing & Communication will provide strategic leadership, vision, and direction for the comprehensive and robust communication efforts within the Division of Enrollment Management & Student Success (EMSS). The Director will be responsible for providing strategic marketing and communication planning and counsel, management of all facets of divisional communication and social media efforts, and consistency of messaging and efforts across EMSS’s many communication platforms. The position will lead and execute initiatives that are indicative of industry-leading best practices, consistent with brand guidelines, serve to provide greater visibility of Miami University to prospective students and key influencers, and designed to increase current student knowledge of and engagement with key EMSS services, transactions, and initiatives including financial aid, student accounts, registration, and degree progression and milestones. The Director of Enrollment Marketing & Communication will ensure that Miami uses the most contemporary and effective approaches to reach current and prospective students and other key influencers and coordinates innovative communications initiatives through a variety of media including print, web, email, and social media.
OEEO Statement: The University is committed to equal opportunity, affirmative action, and eliminating discrimination and harassment. Miami University does not discriminate on the basis of age, color, disability, gender identity or expression, genetic information, military status, national origin, pregnancy, race, religion, sex, sexual orientation or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations/or disabilities related to employment should be directed to ADAFacultyStaff@MiamiOH.edu or 513-529-3560. Miami University's Annual Security and Fire Safety Report with information on campus crime, fires, and safety may be found at: http://miamioh.edu/campus-safety/annual-report/. Hard copy available upon request. A criminal background check is required. All campuses are smoke and tobacco free campuses.
Minimum Qualifications: The successful candidate should have a bachelor’s degree, with Masters preferred, with more than five years of experience in positions of progressively increasing responsibility in admission, enrollment management, higher education, or related field. In addition, the director should have the following skills and characteristics: Demonstrated outstanding written, verbal, and interpersonal communication skills. Demonstrated success in developing publications, professional writing, editing, and proofreading. Proven analytical and creative ability to address targeted messages to a variety of audiences. Strong project management and organizational skills, including ability to set priorities, manage simultaneous projects, and complete projects on time. Experience in using social media marketing tools to build brand awareness and a demonstrated interest in keeping abreast of new technologies with a firm understanding of web technologies, applications and analytics, including social networking, social media tools, and current communication trends (including video and mobile). Extensive experience developing comprehensive communication flows. Familiarity with technologies including relational databases highly desired. Ability to work collaboratively with a wide range of people and in a deadline-driven environment.
Internal Number: 5965
About Miami University
“Miami University, a student-centered public university founded in 1809, has built its success through an unwavering commitment to liberal arts undergraduate education, with complementary quality graduate programs, and the active engagement of its students in both curricular and co-curricular life. With a student body of 16,000, Miami effectively combines a wide range of strong academic programs with faculty who love to teach and the personal attention ordinarily found only at much smaller institutions. Faculty and staff are highly valued for their contributions toward the Miami experience. Employees enjoy a competitive benefits package and stable work environment as they work to support the university’s educational mission.
Miami’s main campus is located in Oxford, Ohio, 35 miles northwest of Cincinnati, with regional campuses located in Hamilton and Middletown, Ohio, and a center in Luxembourg. Known as one of the most beautiful campuses in the nation, Miami, the nation's tenth oldest public university, is recognized for its striking red brick Georgian-style architecture and tree-shaded lawns. Take a Virtual Tour from our website.”