Our Chesterbrook, PA office is seeking a Director, Marketing Analytics who will work closely with and report into the VP, Strategy & Innovation. You will best leverage data and research in order to provide key strategic insights and recommendations as well as help develop and grow the agencies analytics service offerings. You will help analyze all media channels and how they impact each other including, but not limited to digital mobile & offline marketing strategies & tactics (SEM, Display, Direct Mail, DRTV, Call Center, etc.).
What You'll Be Doing
*Provide accurate ongoing and one-off reporting, analysis and recommendations as needed for all media channels including, but not limited to Direct Mail, Email, DRTV, Online marketing, Website activities, Mobile initiatives, etc.
*Proactively work with clients to develop marketing goals and monitor KPI's pertinent to said goals through relevant reporting.
*Establish standards for test design to maximize the likelihood of statistically significant results.
*Work with various sources of behavioral and demographic data to develop segmentation and predictive models on prospect and customer populations.
*Be able to distill complex and nuanced data into easy to understand and actionable insights.
*Help evolve the agencies analytics offerings by developing new solutions such as attribution models, media mix optimization and recommendations, turnkey A/B testing opportunities.
*Work cross functionally to analyze campaigns as well as understand what is needed to improve marketing performance.
*Support and oversee selection and maintenance of marketing analytics tools.
*Be a leader in industry data-related trends; help share insights to agency team members.
*Limited travel required as needed.
*Assumes additional responsibilities as required.
What We're Looking For
*Advanced degree in Business, Engineering, Mathematics or Statistics.
*Minimum 7-10 years marketing analytics, statistical marketing analysis experience.
*Previous digital, segmentation, and propensity modeling experience.
*Strong proficiency with:
-Leading data visualization tools: R, PHP Tableau, or SPSS
-Web analytic tools: Google Analytics or SiteCatalyst
-Database querying tools: SQL, MySQL, or NoSQL
-Open source technologies and other emerging tools
*Ability to multi-task and work on multiple projects simultaneously.
*Ability to pull accurate results and translate into actionable insights.
*Ability to easily communicate data driven insights and ideas to a wide range of people.
About DMW Direct
First, as a marketing firm which has evolved since our founding in 1984, into a unique breed of full-service advertising agency. DMW Direct was founded, and will always be steeped in, the art and science of the direct response discipline. We have kept — and continually refined — the time-tested techniques which have created winning direct marketing programs for decades. Today, we marry that heritage with the power of digital media and data technology to help drive our clients’ business, creating Action Brands™.
Secondly, as an agency staffed by one-time client-side professionals. Amongst the professionals at DMW Direct, many of us — in all departments and at all levels —spent a portion of our careers, on the “client side.” We have a very clear idea of what clients expect and need from an agency, and the issues and “addy-tude” that create the pitfalls so many agencies fall into.
This two-fold experience makes DMW Direct a different kind of agency. It gives our clients a best of the tried and true, as well as innovative and new. With the assurance they get full benefit of both perspectives at all times. Our ability to assess opportunity from your side of the table also ...defines our dedication to so carefully stewarding our clients’ budgets and brands: we are accustomed to being measured by results and have personally shouldered those bottom-line responsibilities.